Your "Subpage Fullwidth" templates allows up to 8 content sections and the "Subpage Default" allows up to 4 sidebar sections. Each section can contain text, images, etc.

Content > Sections

Content - This is the main content block and supports the content/styles of the page content.

Background Color - This color allows you to set the background color of the section and should be a html hex value.  A good reference is http://www.w3schools.com/tags/ref_colorpicker.asp.

Background Image - This serves as the section background image.  This image should be 1,280px in width by the desired height.  The height will depend on the amount of content in the section.  A recommended height would be between 600px and 1,200px (double for retina).

Container Full - Displays the content at full width of the users screen.

Dark Background - Selecting this checkbox displays the content in white color on top of the site default section background color or dark background image.  

Highlight Color - changes the color of any plain headings h1-h6 text and blockquote text within a specific section. Normal text, anchors and all other elements will not be effected.

Parallax Background - This option turns the Background Image into a parallax background.